Monday, November 23, 2009

Their marketing works but they're missing the mark on their demographic by approximately 30 years

Lucas is obsessed with the Touch and Brush. Have you seen the commercial? He's only seen it a handful of times but can almost recite it word for word. "Now your sink's a mess!" he exclaims. "The Touch and Brush gets the last drop!"

He recently told his uncle and grandmother (in two different phone conversations!) that he wants the Touch and Brush when they asked what he wanted for Christmas. We had to translate, of course, because they had NO IDEA what he was talking about. What? Their 3 year old nephew/grandson is asking for a toothpaste dispenser?

When Abel gave me the old tube of toothpaste to put into the recycling the other day, Lucas was seriously alarmed. He said, "Oh no! If we had the Touch and Brush we could get the last drop!"

When we do watch channels with commercials like this (which is rare because I usually keep it on PBS or Nick, Jr.) he tells us that he wants pretty much every toy he sees. But then he promptly forgets. The Touch and Brush obsession, however, has now lasted for almost two weeks!

If he's still talking about it in December, I think we'll have to seriously consider getting it for Lucas for Christmas. It might just be his favorite gift ever.

And, hey, I do like the idea of using up the last drop!

Original post by Smiling Mama. Thanks for reading!


  1. HA! My 9 year old thinks this is GENIUS and raves about it whenever the commercial comes on, too. How funny!

  2. Wow, I think that I need one of these. I hate trying to get the last drops from a tube of toothpaste. That's so funny that this product appeals to Lucas so much!

  3. I have never heard of this! How funny. If he does get it, I expect a full report!

  4. That's hysterical! Thr Amer. Dental Assoc. has a brand new advocate. I think I see a lobbyist in our future :)

  5. Oh that is too funny! My kids are obsessed with the Slap Chop infomercial. They see it every time we go into our independent hardware store that conveniently has it playing a tv set to a kid-friendly height. Our 3 year old can recite it work for word and even mimics the actions! Truly frightening but imagine their excitement when I brought out my Pampered Chef Food Chopper! They were amazed!

    Hopefully Lucas will get a Touch N Brush sample to review for you! Now that's a review I'd love to read. Unless of course, it doesn't meet his expectations.


Comments make my day. Thanks!